Branding Photography for Realtors
Both Genesy and Michaela came with a list of images they needed for their 3rd quarter marketing. This made it super easy to spend a few hours and get them everything they needed for the next few months.
Additionally, once I had that list, I made notes on images I wanted to be sure to grab from each room. Set up for this session took a solid 2 hours (but again, we completely styled several rooms) and I worked with each client for about 2 hours. This could be accomplished with a half day rental if you’re well organized, have minimal outfit changes (or you’re quick about it, like Genesy!), and are working with just one model/client…..but something this extensive is probably best for a full day rental (especially when you factor in returning the studio to original state).
Their branding guide included some more neutral images that one would expect (smiling, working, etc) but also included ideas for prompts they will use throughout the quarter, including some IKEA based ideas. We don’t have a local IKEA, but I just so happen to have the newest catalog and an unassembled piece of furniture! We used those to substitute for the “visit to the store” images, and I think they are super fun.
We created an office set up in the main portion of the studio, and another up in the loft (where I usually work) to utilize the dark gray wall and add some variety. We styled the spaces with items I have in the studio every day, but I always encourage folks to bring a variety of their own items to add to make things personal. We have a couple of letter boards at the studio which are both fun and versatile to add some personality or marketing details to the background of any shot.
We also ended up with 3 different bedroom set ups. I really loved the idea of using the studio flats as a large headboard to help define the space, and you’ll definitely see more of that around the studio in the next few months. But the set I ended up falling in love with is the minimal one! It was a transitional set, just thrown together between changing the room around a bit, mostly because I wanted to utilize the blanket ladder. But I love it, and I’m ready to re-arrange my bedroom at home to look like it now!