This post is written during the Coronavirus outbreak of 2020, at a time when many of us are seeing cancelled events, closed shops, lost work, and social distancing (if not outright quarantined). However, these are things you can work on ANY time you're experiencing a slow season in your business. It can be scary to see your revenue streams grind to a halt. I'm a big fan of working on the things you CAN control to release some of the anxiety about the things you can't control. None of these suggestions are an instant fix for slow business, but all of them will work to help you create a strong foundation for the future of your business.
We've been busy adding some backdrops and color to the studio, and now we want to see how you can use them! During the month of March, we're hosting a contest for local photographers to see what you can do. The winner will have a free, one-day studio rental. Host some mini-sessions, teach a workshop, do anything you want with your free studio day!
Once you've put the work into writing a great quality post, don't let it live on your website in obscurity. Get the most mileage out of your newest valuable piece of marketing material by repurposing it into many different pieces of content for your clients.
A blog can be a great way to add new content to your website, connect with and educate your clients, and with just a few extra steps, can become a major boost to SEO.
For this final challenge to prepare for our weekly marketing session, we will assemble media and brainstorm ideas for future postings. This will give us a HUGE headstart on the actual content that we will post throughout the year.