Loading...
23 06, 2020

Black Owned Businesses in WV | Resources for Small Business + Creatives

By |2020-06-23T18:41:07+00:00June 23rd, 2020|Blog|0 Comments

WV needs to be a state where Black Lives Matter, where black owned businesses can thrive. Black Business Now is a new digital magazine that focuses on the promotion of entrepreneurs and their businesses. The 304 Collective is happy to support and join in the effort to highlight some of these amazing businesses.

17 06, 2020

An Inside Look at Creator Studio for Facebook & Instagram

By |2020-06-17T16:39:57+00:00June 17th, 2020|Blog, Uncategorized|0 Comments

I have long advocated for scheduling out your social media posts.  Scheduling posts in advance has several benefits: scheduling posts allows you to have a well coordinated and cohesive social media presence, and frees you from a daily responsibility to your social media accounts. At the end of 2019, Facebook launched its Creator Studio to let creators and publishers manage posts, insights and messages from all of your brands in one place. The Creator Studio also allows the same desktop publishing tools for Instagram as for the Facebook platform. Why Should I use Creator Studio? Creator Studio is the ONLY scheduler that is native to the Facebook and Instagram platform.  The algorithm gives priority to natively scheduled posts.  This alone makes it worth using. Creator [...]

24 03, 2020

Lunch & Learn | Free Online Courses

By |2020-04-02T15:27:15+00:00March 24th, 2020|Blog|0 Comments

We're moving our most popular Lunch & Learn sessions online, and making them totally free to local WV creatives and small business owners.  If you're looking for productive ways to work on your business while we're all at home, our Lunch and Learn series is the perfect place to start! Each session will be 30 minutes of concentrated information, along with a resource guide and Q&A Session. Session Topics: Social Media, SEO, Blogging for SEO, & Video Marketing

16 03, 2020

10 Ways to Build Your Business During Downtime | Marketing Tips

By |2020-03-16T00:44:25+00:00March 16th, 2020|Blog|0 Comments

This post is written during the Coronavirus outbreak of 2020, at a time when many of us are seeing cancelled events, closed shops, lost work, and social distancing (if not outright quarantined).  However, these are things you can work on ANY time you're experiencing a slow season in your business. It can be scary to see your revenue streams grind to a halt.  I'm a big fan of working on the things you CAN control to release some of the anxiety about the things you can't control.  None of these suggestions are an instant fix for slow business, but all of them will work to help you create a strong foundation for the future of your business.